The Problem

Journalists and campaigners from Latin America who crate fact-based content are struggling to transform the minds and behaviours of their audiences. Using digital media they want to reach and impact the hearts of their audiences with content that resonates and mobilizes action. People are desensitized from all the content online and emotional manipulation, disinformation, and polarization is on the rise.

The initial learning needs analysis revealed key aspects of the learners:

• Limited knowledge about frames in journalism

• Lack of skills in digital media affordances

Together with SMEs in neuroscience, solution journalism, and polarization, I decided on learning objectives and activities. I piloted the workshop, gathered feedback and made changes. Then, I developed a prototype, and shared with stakeholders for feedback before creating the final solution.

A 3-Module online course to cater to learners in different regions.

Project Based Learning: final assignment of Digital Story Agency Based Strategy

For each module I followed an active learning & scaffolded approach:

• Theory: Present foundational theory

• Activities: case studies, group challenges, discussions

• Assignment: scaffolded project to apply the foundational theory

The Process

The Learning Solution

How does it look?

From process to outcome